It’s clear when looking at the best time to post on Twitter that users were looking to get their Twitter fix early in the morning with 9am being the best time for engagement. Albeit we can’t always determine the facts from the fake, Twitter is typically the go-to platform for breaking news and real time conversations, something that helped the platform boom throughout the pandemic. In comparison to Facebook, and Instagram which you will see later in this article article, Twitter has a much clearer ‘best’ time to post on the platform. Therefore, 10am-noon on weekdays is what I would consider the best time to post on Facebook. On paper, 3am on a weekday is the best time to post for engagement, however, it’s unrealistic to expect a brand to be posting at this time. Weekends are typically quieter which is expected as users are potentially less likely to be online as they spend time with friends and family. Weekdays see consistent engagement during the morning which slowly fades throughout the evening. That being said, you can’t expect brands to be posting at 3am, and it’s likely engagement is higher as there is less competition at this time.įurthermore, there appears to be a much more even spread throughout each day and week on Facebook. Early morning hours have now taken the lead when it comes to engagement. According to Sprout, in previous years mid-morning was typically where the most engagement was seen, however, that has changed in 2022. **It’s important to note that all times are recorded in Central Time (CST) however it’s likely that these patterns will be reflected by UK users.** The best time to post on Facebookįacebook continues to be the most popular platform in the world meaning it’s important to get your Facebook strategy correct. This is something that I have previously covered on the Browser Media blog so it will be interesting to see how things have changed over the past few years. Thankfully, the team at Sprout Social have reviewed the data and trends from their customers to help understand the ideal times to post for peak engagement. It can be easy to jump into things blind, however, there is a level of research that is required. Understanding the ‘best’ time to share a post on each platform can have a huge impact on the success of your social media strategy. With approximately 4 billion users spread across numerous platforms, it can be hard to determine when and how to reach these individuals, therefore, timing is key. However, it’s reaching these users where things start to get more difficult. While you won’t be able to reach all 4 billion users, even reaching a tiny percentage of them could be huge for any brand. As of January 2022, there were just shy of 4 billion social media users across all platforms, a number that will have only increased as the year progressed. I know that everyone has their own schedule, but if you can stick to these guidelines, your posts will likely reach a wider audience and generate more engagement than they would otherwise.If I’ve said it once on this blog I’ve said it a thousand times, if your brand isn’t utilising social media it’s missing out, it’s as simple as that. I hope that I’ve been able to give you some insight into when it’s best to post on LinkedIn. In short – the key to finding the best time to post on LinkedIn, is to think like your customers! Put yourself in their shoes and adjust for time zones. If you’re not always available to post content at these times, check out this short piece I wrote on LinkedIn automation tools and content scheduling – this can help you to prep your work and have it post at at time that suits you. It’s better for to me to post at the tail-end of the high engagement, at say 2-3pm, so that I can maximise my engagement in the both the UK and the US at the same time. If I post content at 10am UK time, it might be 4am – 6am for my US audience. For example, most Lix users live in the USA, whereas we’re in the UK. It may even be the case that a large portion of your users are based in another country. The beauty of social media is that you can reach customers all around the world. Where this becomes a little more complicated, is when you factor in time zones. On a Friday, people are wrapping up their work (or they have one eye on the weekend!). On a Monday, people are usually getting back into the week, catching up with the weekend’s correspondence and kicking off their projects for the following days. Think about when they are using LinkedIn and have the time to engage with what you post.Īccording to a study performed by Sprout Social, the best days to post are Tuesdays to Thursday, with the highest engagement coming between 10am and noon: A good starting point here is to get into the mind of your ideal customer, the end reader or viewer for your content.
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